Work Experience
2023 - Present
Cape Creative Ads -
Independent Owner
As the founder and owner of Cape Creative Ads, I developed my business specialising in Google Analytics and Advertisingservices within the South African market. My primary focus is on enhancing businesses' online presence and driving salesgrowth through the implementation of strategic Google Advertising through Google Analytics and Google My Businessprofiles. I improved website performance by providing insights into user behavior, traffic sources, and content engagement,enabling data-driven optimisations for better user experience and higher conversion rates.
September 2023
SAVE7 - Brand Strategist Internship
During my time as a Brand Strategist Intern at Save7, I participated in an intensive, two-week program organised by IIE-Vega's Brand Activation program. This immersive experience provided a unique opportunity to collaborate with Save7, a non-profit organisation dedicated to saving lives through organ transplantation and donation. The program was highly successful both personally and professionally with the organisation implementing our team strategies in their awareness drives. The project has also been nominated for the 2024 New Generation Awards..
2021 - 2023
Dress Rentals Cape Town - Small Business Owner
As the founder of Dress Rentals Cape Town, I lead the establishment and growth of a successful small business. This experience allowed me to develop and showcase both my business development & communication skills while fostering positive brand engagement across various digital and physical touch point. During this time, I developed successful and long-standing customer relationships.
2022 - 2023
Daily Relationship - Brand Manager
As the creator of Daily Relationship, I led the development and execution of marketing strategies, focusing on promoting relationship date ideas, curated products, and authored eBooks. Leveraging platforms such as WIX, Shopify, and Payhip, I curated engaging content which efforts resulted in significant impact, generating over 5.6 million views, 500k likes, and 15k followers on TikTok. Through strategic social media and online channel utilisation, I built a dedicated community fostering brand engagement and affinity.
2019 - 2024
Au Pair/Tutor - Self Employeed
As a dedicated Au Pair and Tutor, I provided comprehensive childcare and tutoring services to families in Cape Town. With a focus on nurturing and educating children aged 3 to 17 years, I played a vital role in their development and academic success. Having taught English, German and Mathematics. This role shaped me personally and allowed me to display my creative, nurturing, and adaptive personality.
2023
Blankets From Africa - Retail Sales worker
In my role as a Retail Sales worker at Blankets from Africa, an NGO-based business, I was entrusted with managing various aspects of retail operations, including personnel, inventory, and sales at the Oranjezicht City Farm Market. This experience has provided me with valuable opportunities to cultivate essential skills such as effective communication, adaptability, and sales management.
2022
Koko da Kota - Retail Sales worker
During my time as a Retail Sales worker at Koko Da Kota, an esteemed up-market fashion brand, I played a pivotal role in ensuring the success of pop-up events. I actively engaged with customers to showcase and promote our diverse range of high-quality garments. My dedication to providing exceptional service and product knowledge contributed to a memorable shopping experience for clientele.
Education
Bachelor's degree in Strategic Brand Communications
Vega School of Business, Brand & Design - Cape Town, Western Cape
January 2022 to December 2024
BA Humanities - One Year
University of Stellenbosch - Cape Town, Western Cape
January 2021 to December 2021
Secondary Education in IEB Curriculum
St Cyprian's School - Cape Town, Western Cape
January 2004 to December 2020
International Language Course in Advanced English & German
Schule Schloss Salem - Salem
June 2018 to July 2018
Awards
​The New Generation Overall Student Group of the Year Award
September 2024
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Nominated for the student category of the NewGen Awards taking place in September 2024. Held for over a decade, the NewGen Awards are South Africa's premier recognition for leaders in communication, media, and digital technology, including top tertiary institutions. With 60 industry-specific categories, they honor excellence and innovation in result-driven marketing campaigns, social and digital media use, traditional marketing, and cutting-edge tech solutions by leading companies, agencies, and individuals. These awards set new standards for success and inspire continued innovation.​
The Duke of Edinburgh's International Presidents Award for Youth
Empowerment- Bronze
December 2018
Issued in South Africa under the banner of the Gold Shield Award with Dr. lan Player, The Duke of Edinburgh's International Award Foundation oversees a leading youth development program. Receiving the Bronze level Award signifies my commitment to personal development and youth empowerment, demonstrating my dedication to exploring my potential while contributing positively to my community.
Dedication to Round Square
December 2019
This ward was recognised for my commitment to community service through international projects in
India and Namibia. In India, I enriched educational environments by painting school structures, teaching
English, and leading creative projects. In Namibia, I supported a children's hospice, provided meals, and
helped build schools and playgrounds, making a significant impact on local communities.
Languages
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English - Native
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German - Native
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Afrikaans - Intermediate
Certifications and Licenses
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Driver's License - Department of Transport
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Boating License - South African Maritime Safety Authority
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Open Water Scuba Diver - PADI
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First Aid Certificate - MEC
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Fire Services Short Course - Gemeinde Salem